NG Slot — Ad Performance Report

G

Google Ads

Aug 1 - 7

Spend

$1,363

$194.75 / day

Clicks

4,798

685.4 / day

Impressions

299K

299,471

Leads

593

84.7 / day

Purchases

12

1.7 / day

CPA

$2.25

605 total conv

CTR

1.60%

CPC

$0.28

CPM

$4.55

Campaign	Spend	Clicks	Impr	Leads	Purch	CTR	CPC
[Google] NG Slot iOS Campaign 2026	$1,363.27	4,798	299,471	593	12	1.60%	$0.28

M

Meta Ads (NG Slot V2)

Aug 1 - 7

Spend

$89.01

$12.72 / day

Clicks

440

62.9 / day

Impressions

4,975

710.7 / day

Reach

3,296

unique users

CTR

8.85%

strong engagement

CPC

$0.20

cost per click

Campaign	Spend	Clicks	Impr	CTR	CPC	CPM
Traffic Campaign \| Punt	$64.52	346	3,655	9.47%	$0.19	$17.65
Traffic Campaign \| NG Website	$24.27	93	1,308	7.11%	$0.26	$18.56
Total	$89.01	440	4,975	8.85%	$0.20	$17.89

B

Bing / Microsoft Ads

Aug 1 - 7

ℹ

Bing Performance Data Unavailable

The Bing Ads API token expired during this reporting period. We are working on reconnecting access. Based on internal records, the Bing Punt campaign was active at $45/day and a new Bing audience campaign was created since PMax was not launching. Full Bing metrics will be included once the account is re-linked.

Increased Bing Punt campaign spend to $45/day

Created new Bing audience campaign as an alternative to PMax (PMax was not launching/spending)

!

Platform Status Alerts

✕

Reddit Ads: Disapproved

Reddit ads were disapproved during this period. $0 spend, 0 impressions, 0 clicks recorded. Currently working on resolving the disapproval and resubmitting creatives.

⚠

TikTok Ads: Payment / Account Issue

TikTok payments were not processing during this period. This appears to be either a card/payment method issue or a potential ad account disapproval. TikTok has not specified the exact cause. Currently investigating and working to resolve.

Δ

Ad Changes This Period

Google Ads

Campaign "[Google] NG Slot iOS Campaign 2026" status changed from PAUSED to ENABLED

Campaign "[Google] NG Slot iOS Campaign 2026" daily budget reduced from $1,000.00 to $100.00

Meta Ads

New campaign "Traffic Campaign | Punt" created

New campaign "Traffic Campaign | NG Website" created

New ad set "Traffic Campaign | Punt || Ad Set" created under "Traffic Campaign | Punt"

New ad set "NG Website || Ad Set" created under "Traffic Campaign | NG Website"

"Traffic Campaign | Punt" daily budget increased from $5.00 to $20.00

"Traffic Campaign | Punt" daily budget increased from $20.00 to $40.00

"Traffic Campaign | NG Website" daily budget increased from $5.00 to $10.00

"Traffic Campaign | Punt" started delivery

"Traffic Campaign | NG Website" started delivery

Bing Ads

Increased Bing Punt campaign spend to $45/day

Created new Bing audience campaign (PMax was not launching/spending)

✓

Work Completed

Meta Ads

Created Meta Traffic Campaign for Punt

Scheduled NG Slot Punt Campaign

Created Meta Ad Creatives for Punt

Created New Meta Campaigns on new ad account

Google / Bing Ads

Created new Bing audience campaign since PMax was not launching/spending

Content / Creative

Created UGC video

Created and scheduled social media posts 3x weekly on Melleka app and sent for client approval

Email Marketing

Created Email Campaign for Punt

Website

Created New Website on Lovable (copied the language, upgraded the design, ensured compliance)

CRM / Automations

Created AI Chat Bot on GHL AI agents

Reporting / Analytics

Analyzed the August notification campaigns in Firebase